Privacy policy

Last updated: July 12, 2026

1. Introduction

Invitation8 ("Invitation8", "we", "us", or "our") operates this website and provides digital products and optional personalized digital setup services through the Shopify platform.

This Privacy Policy explains how we collect, use, process, store, and disclose your personal information when you:

  • visit our website;
  • browse our products;
  • place an order;
  • purchase our products or services;
  • contact us;
  • subscribe to our communications; or
  • otherwise interact with Invitation8.

By using our website or purchasing our products or services, you acknowledge that you have read and understood this Privacy Policy.

We are located in Germany and process personal data in accordance with the General Data Protection Regulation (GDPR) and other applicable privacy laws.

Invitation8 sells digital products only. No physical goods are manufactured or shipped.

2. Personal Information We Collect

Depending on how you interact with our website and services, we may collect the following categories of personal information.

Contact Information

This may include:

  • first and last name;
  • email address;
  • billing address;
  • country or region;
  • telephone number (if voluntarily provided).

Payment Information

Payments are securely processed through Shopify Payments and other supported payment providers.

Depending on the selected payment method, payment processors may collect:

  • payment card information;
  • payment confirmation;
  • billing information;
  • transaction identifiers.

Invitation8 does not store complete payment card information.

Order Information

When you place an order, we may collect information such as:

  • purchased products;
  • selected product options;
  • order history;
  • transaction details;
  • payment status;
  • refund requests where applicable.

Setup Service Information

If you purchase our optional Done For You Setup Service, we may collect the information you voluntarily provide to personalize your order, including:

  • names;
  • wedding or event details;
  • dates;
  • venue information;
  • uploaded photographs;
  • uploaded videos;
  • music selections;
  • text content;
  • RSVP information;
  • any other content necessary to complete the purchased service.

This information is processed solely for the purpose of providing the purchased service and is not used for unrelated purposes without your consent or another applicable legal basis.

Communications

If you contact us, we may collect:

  • emails;
  • customer support requests;
  • feedback;
  • review submissions;
  • other correspondence.

Device and Technical Information

When you visit our website, we may automatically collect:

  • IP address;
  • browser type;
  • operating system;
  • device identifiers;
  • language preferences;
  • referring website;
  • pages visited;
  • time spent on pages;
  • interactions with our website.

3. How We Collect Your Information

We collect personal information:

Directly from you

For example, when you:

  • place an order;
  • contact us;
  • subscribe to emails;
  • purchase Setup Service;
  • submit photographs or event information.

Automatically

Through technologies such as:

  • cookies;
  • Google Analytics;
  • Google Tag Manager;
  • Meta Pixel;
  • TikTok Pixel;
  • Pinterest Tag;
  • Shopify technologies;
  • similar analytics and advertising tools.

Where required by law, these technologies are activated only after obtaining your consent.

From Service Providers

We may receive information from trusted service providers that help us operate our business, including:

  • Shopify;
  • Shopify Payments;
  • payment processors;
  • analytics providers;
  • advertising partners;
  • fraud prevention services.

4. How We Use Your Personal Information

We use your personal information only where necessary to operate our business, fulfill our contractual obligations, comply with applicable laws, improve our services, and provide you with the best possible customer experience.

Depending on how you interact with Invitation8, we may use your personal information for the following purposes.

Providing Our Services

We use your information to:

  • process and manage your orders;
  • provide immediate electronic access to purchased digital products;
  • deliver optional personalized Setup Services;
  • verify payments;
  • communicate with you regarding your purchases;
  • provide customer support;
  • maintain your customer account where applicable.

Improving Our Website and Services

We use information to:

  • improve website functionality;
  • understand how visitors use our website;
  • improve product quality;
  • enhance user experience;
  • optimize website performance.

Marketing and Advertising

Where permitted by law and based on your consent where required, we may use your information to:

  • measure advertising performance;
  • improve advertising campaigns;
  • create audience insights;
  • display relevant advertisements;
  • analyze marketing effectiveness.

Fraud Prevention and Security

We use personal information to:

  • prevent fraudulent transactions;
  • detect abuse of our services;
  • secure customer accounts;
  • protect our business;
  • comply with payment security requirements.

Legal Compliance

We may process personal information where necessary to:

  • comply with legal obligations;
  • maintain accounting records;
  • comply with tax regulations;
  • respond to lawful requests from public authorities;
  • protect our legal rights.

5. Cookies and Tracking Technologies

Invitation8 uses cookies and similar technologies to improve website functionality, measure performance, personalize content, and analyze visitor behavior.

Where required by applicable law, non-essential cookies are only activated after obtaining your consent through our cookie banner.

Essential cookies required for the operation of the website remain active because they are necessary for providing our services.

You may withdraw or modify your cookie preferences at any time through our cookie settings or your browser settings.

Essential Cookies

Essential cookies allow the website to function correctly.

These cookies may be used for:

  • shopping cart functionality;
  • secure checkout;
  • fraud prevention;
  • remembering essential preferences;
  • website security.

These cookies cannot be disabled because the website would not function properly without them.

Analytics Cookies

With your consent where required, we use analytics technologies to better understand how visitors interact with our website.

This information helps us improve:

  • website performance;
  • user experience;
  • navigation;
  • product pages;
  • checkout experience.

Analytics information is aggregated whenever possible.

6. Google Analytics

We use Google Analytics 4 (GA4) to better understand how visitors use our website.

Google Analytics may collect information such as:

  • visited pages;
  • session duration;
  • clicks;
  • traffic sources;
  • approximate location;
  • device information;
  • browser information.

Where supported, IP anonymization is enabled.

Google Analytics is activated only after obtaining your consent where required by applicable law.

7. Google Tag Manager

We use Google Tag Manager (GTM) to manage website tags and marketing technologies.

Google Tag Manager itself does not collect personal information.

Instead, it enables the deployment of services such as Google Analytics, Meta Pixel, TikTok Pixel, Pinterest Tag, and similar technologies.

Where required by law, tags managed through Google Tag Manager are activated only after obtaining your consent.

8. Meta Pixel

We use Meta Pixel to measure advertising effectiveness and better understand how visitors interact with our website after viewing or clicking advertisements on Meta platforms such as Facebook and Instagram.

Meta Pixel may collect information regarding:

  • page views;
  • purchases;
  • product interactions;
  • website navigation;
  • advertising performance.

Meta Pixel is activated only with your consent where required by applicable law.

9. TikTok Pixel

We use TikTok Pixel to analyze visitor behavior, measure advertising performance, and improve our marketing campaigns.

TikTok Pixel may collect information regarding interactions with our website following advertisements displayed on TikTok.

TikTok Pixel is activated only after obtaining your consent where required by applicable law.

10. Pinterest Tag

We use Pinterest Tag to measure advertising effectiveness, understand visitor behavior, and improve advertising campaigns shown on Pinterest.

Pinterest Tag helps us understand how users interact with our products after visiting our website.

Pinterest Tag is activated only after obtaining your consent where required by applicable law.

11. Legal Basis for Processing (GDPR)

Where the General Data Protection Regulation (GDPR) applies, we process personal data on one or more of the following legal bases:

  • Performance of a contract (Article 6(1)(b) GDPR) – to process orders, provide digital products, and deliver Setup Services.
  • Legal obligation (Article 6(1)(c) GDPR) – to comply with tax, accounting, and other legal requirements.
  • Legitimate interests (Article 6(1)(f) GDPR) – to improve our services, prevent fraud, protect our business, and maintain website security.
  • Consent (Article 6(1)(a) GDPR) – where required for marketing communications, analytics, advertising technologies, and non-essential cookies.

Whenever processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of processing carried out before the withdrawal.

12. How We Share Your Information

We do not sell your personal information.

We may share personal information only where necessary to operate our business and provide our services.

This may include sharing information with:

  • Shopify;
  • Shopify Payments;
  • payment providers;
  • fraud prevention providers;
  • analytics providers;
  • advertising partners;
  • cloud hosting providers;
  • customer support providers;
  • legal or regulatory authorities where required by law.

Each service provider processes personal information in accordance with applicable data protection laws and their own privacy policies.

13. Shopify and Payment Providers

Invitation8 is powered by Shopify, which provides the e-commerce platform used to operate our store.

When you place an order, certain personal information is processed by Shopify to:

  • process your order;
  • provide secure checkout;
  • process payments;
  • prevent fraud;
  • improve platform security;
  • comply with legal obligations.

Payments may be processed through Shopify Payments and, where available, supported payment methods including:

  • Shop Pay;
  • Apple Pay;
  • Google Pay;
  • MobilePay;
  • PayPal (where offered);
  • other payment providers made available through Shopify.

Payment providers process payment information according to their own privacy policies and applicable legal obligations.

Invitation8 does not store complete payment card information.

To learn more about Shopify's privacy practices, please visit:

https://privacy.shopify.com/

14. International Data Transfers

Some of our service providers may process personal information outside your country of residence, including outside the European Economic Area (EEA) and the United Kingdom.

Where personal information is transferred internationally, we rely on appropriate safeguards, including:

  • European Commission Standard Contractual Clauses (SCCs);
  • UK International Data Transfer mechanisms where applicable;
  • adequacy decisions adopted by the European Commission;
  • other lawful transfer mechanisms required by applicable law.

15. Data Retention

We retain personal information only for as long as necessary to:

  • provide our services;
  • fulfill contractual obligations;
  • comply with legal and tax requirements;
  • resolve disputes;
  • enforce our agreements;
  • protect our legal rights.

Retention periods may vary depending on:

  • applicable legal obligations;
  • accounting requirements;
  • fraud prevention;
  • customer support needs.

When personal information is no longer required, it is securely deleted or anonymized where reasonably possible.

16. Security

We implement reasonable technical and organizational measures designed to protect your personal information against unauthorized access, disclosure, alteration, or destruction.

While we continuously work to protect your information, no method of transmission over the Internet or electronic storage can be guaranteed to be completely secure.

Customers are responsible for protecting access to their own accounts, devices, and login credentials.

17. Your Privacy Rights

Depending on your country of residence, you may have certain rights regarding your personal information.

These rights may include:

  • the right to access your personal information;
  • the right to request correction of inaccurate information;
  • the right to request deletion of personal information;
  • the right to restrict processing;
  • the right to object to certain processing activities;
  • the right to data portability;
  • the right to withdraw consent where processing is based on consent;
  • the right to lodge a complaint with a competent supervisory authority.

If you wish to exercise any of these rights, please contact us using the contact information below.

We may need to verify your identity before processing certain requests.

18. Children's Privacy

Our website and services are intended for adults.

We do not knowingly collect personal information from children.

If we become aware that personal information has been collected from a child in violation of applicable law, we will take reasonable steps to delete such information.

19. Third-Party Websites

Our website may contain links to third-party websites or services.

Invitation8 is not responsible for the privacy practices, content, security, or policies of those third-party websites.

We encourage you to review the privacy policies of any third-party websites you visit.

20. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, legal requirements, or our services.

The updated version will always be published on this page together with the revised "Last updated" date.

Continued use of our website after changes become effective constitutes acceptance of the updated Privacy Policy.

21. Contact Information

If you have any questions regarding this Privacy Policy or wish to exercise your privacy rights, please contact us:

Invitation8

Roman Kovalchuk

Finkenweg 19

58640 Iserlohn

Germany

Email: hello@invitation8.com

22. Data Controller

For the purposes of the General Data Protection Regulation (GDPR) and other applicable privacy laws, the data controller responsible for processing your personal information is:

Roman Kovalchuk

Invitation8

Finkenweg 19

58640 Iserlohn

Germany

Email: hello@invitation8.com